Magnum plays with the shape of ice-cream in these striking outdoor ads

Unilever ice-cream brand worked with illustrator Thomas Danthony

By Alexandra Jardine. Published on Apr 26, 2018

Editor's Pick

Magnum uses stunning illustrations by artist Thomas Danthony in a stylish outdoor campaign that uses silhouettes of its product in striking and playful ways.

A series of posters, created by the Unilever ice-cream brand's global agency Lola MullenLowe, is running in London, and will be installed in other Magnum markets including Paris, Rome, Madrid and Barcelona this summer.

Danthony is a French artist based in London and Barcelona who has designed for brands including Google, The New York Times, Penguin, English National Opera and The New Yorker. He's an inspired choice for this kind of campaign; his designs are elegant, classic--and presumably, super Instagrammable.

Tomás Ostiglia, global creative director for Magnum, says in a statement: "When marketers recognize talented artists, brands benefit and the industry is elevated. That was our motivation behind this outdoor campaign for Magnum. A way to continue building in the territory of pleasure, speaking in a simple, mature way. The pieces are elegant and on par with a leading brand such as Magnum which continually expresses itself far from the stereotypes of the category."

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Apr 26, 2018
Lola MullenLowe
Global Brand Vice President:
Julien Barraux
Senior Global Marketing Director:
Neil Gledhil
Global Brand Manager:
Gregory Lecomte
Chief Creative Officer:
Chacho Puebla
Executive Creative Director:
Pancho Cassis
Creative Director:
Tomás Ostiglia
Head of Art:
Fabio Brigido
André Toledo
Tomás Ostiglia
Art Director:
Diego Limberti
Thomas Danthony
Head of PR:
Sarah Okrent
Global Business Director:
Tom Elliston
Account Director:
Tom Elliston
Account Executive:
Oscar Fernandez-Baca
Agency Producer:
César Baciero
Agency Producer:
Sebastián Arce

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