MailChimp Offers You a Second Brain (via a Very Nervous Pitch Person)

Latest Quirky Ads by Droga5 Explain How Its Solutions Can Do More Than Your Own Brain

By Alexandra Jardine. Published on Sep 27, 2017

Editor's Pick

MailChimp continues its quirky marketing around its email solutions with a new campaign by Droga5 that centers around the idea that it offers you a "second brain."

The ads are presented by a nervously excited female "brain enthusiast" who stands next to the enormous model of the second brain, explaining all the things it can do for you -- like finding a new audience (who aren't just in Brooklyn) with Facebook ads, recovering abandoned shopping carts, rewarding your best customers, retargeting site visitors and welcoming new subscribers.

Robert Leggatt at Knucklehead directed -- and we love the actress (Fliss Russell) playing the brain enthusiast, who manages to explain the message perfectly while also making us laugh with her half-terrified, half-excited glances. That works well for MailChimp too, given the wacky brand image it's building up in these campaigns.

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Sep 27, 2017
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