Creativity

Match.com is giving single parents free babysitting so they can go on a date

This single mom's special houseguest isn't who it appears to be

By I-Hsien Sherwood. Published on Aug 28, 2018

Editor's Pick

Single parents are the busiest people in the world. That's a tough conundrum for the ones who want to get out and date--it's easier take care of kids with a partner, but having kids leaves no time to find one.

Match.com is attempting to remedy that, at least for a few hours. Now subscribers to the online dating service in the U.K. and France can get up to three hours of free babysitting--enough for dinner and conversation (or a round of mini-golf. Pottery class?)

In a spot by Paris-based agency Marcel, a single mother preps for an exciting guest, while her daughter alternates between helping and indulging the wiggles. At the appointed time, the much-anticipated houseguest is revealed to be the babysitter, and mom is off to share a meal with a charming stranger. The spot, directed by Rudi Rosenberg, is running in TV, cinema and online placements.

The caretakers are sourced through Yoopies, an international childcare search service. Match.com members who redeem the offer, which is running through Sept. 30, will receive a £30 credit (about three hours worth of babysitting).

The idea grew out of a Kantar study commissioned by Match that revealed that nearly half of single parents say they don't have time to find love, and 65 percent of respondents said. They feel like they're sacrificing their love lives for their children. Maybe this promotion will help. It just takes one chance meeting to change your love life.

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Credits

Date
Aug 28, 2018
Client:
Match.com
Agency:
Marcel
CEO:
Alexandre Lubot
Chief Marketing Officer:
Karine Dussert Sarthe
VP Brand & Consumer Europe:
Emilie de Fautereau
Europe Marketing Manager:
Julie Deffontaines
Social Media Manager Europe:
Clara Lesaulnier
CEO:
Pascal Nessim
CEO:
Charles Georges-Picot
Chief Communications Officer:
Anne de Maupeou
Creative Director:
Gaetan Du Peloux
Creative Director:
Youri Guerassimov
Creative Director:
Loris Bernardini
Artistic Director:
Marie-Océane Scerri
Copywriter:
Marianne Desgrandchamps
Managing Partner and SOC:
Nicolas Lévy
Strategic Planning:
Léoda Esteve
Sales Team:
Sébastien Jauffret
Sales Team:
Bérangère Schehl
Account Manager:
Eva Castrillo
Social Media:
Loris Bernardini
Social Media:
Anh-Dao Lepinaux
Social Media:
Inès Del Fabbro
TV Producer:
Cléo Ferenczi
TV Producer:
Corentin Harran
Production:
Insurrection
Producer:
Valentine Gomes-Ferenczi
Production Director:
Christine Fauconnot
Director:
Rudi Rosenberg
Director of Photography:
Christophe Beaucarne
Visual Post-Production:
Firm
Visual Post-Production:
Sebastián Eyherabide
Audio Post-Production:
Prodigious
Audio Post-Production:
Clemens Hourrière
Audio Post-Production:
Thomas Anduze

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