The Golden Arches Feature in an Unusual Way in This Aussie Poster Campaign

Summertime Humor Comes From DDB Sydney

By Alexandra Jardine. Published on Mar 07, 2018

Editor's Pick

McDonald's is making interesting use of the Golden Arches around the world at the moment.

Hard on the heels of its directional billboards campaign in Canada, which uses the curve of the McDonald's 'M' as signposting, comes an outdoor ad from Australia, which is just starting its summer season. It's almost an unbranded ad, which at first glance simpy appears to be a pair of suntanned feet with flip flop marks. Until you look more closely.

The campaign is by DDB Sydney.

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Mar 07, 2018
DDB Sydney
McDonald's Australia
Chief Creative Officer:
Ben Welsh
Executive Creative Director:
Tara Ford
Creative Director:
Sian Binder
Guilherme Machado
Carolina Pinheiro
Anna Paine
John Laurie
Creative Production House:
Lime House Creative

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