Creativity

Bad Lip Reading and NFL Players Get Silly Over Mighty Wings in New McDonald's Spot

Jocks goof on chicken in new spot out of Translation

Published on Sep 24, 2013

Editor's Pick

McDonald's recently announced the departure of its U.S. CMO Neil Golden, after five-and-a-half years in the role, and it's not yet clear whether this will lead to any agency or creative shifts. In the meantime, one of the fast feeder's roster shops, Translation, turns out the laughs by tapping the jokesters at Bad Lip Reading to overlay some goofy, Might Wings-themed dialogue onto NFL players -- inspired, no doubt, by BLR's previous gridiron antics.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular

Credits

Date
Sep 24, 2013
Agency:
Translation
Chief Executive Offier/Founder:
Steve Stoute
Client:
McDonald's
Group Creative Director:
John Graham
Group Creative Director:
Chris Valencius
Creative Director/ Copywriter:
Emily Sander
Associate Creative Director, Copywriter:
Brad Harvey
Associate Creative Director, Art Director:
Ryan Boblett
Director, Content Production:
Miriam Franklin
Director:
Bad Lip Reading
Production Company:
Bad Lip Reading
Audio Post:
Bad Lip Reading
Editorial Company:
Bad Lip Reading
Visual Effects:
The Milll
Visual Effects Producer:
Anastasia Von Rahl

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.