McDonald's: McDonald's Yellow Cabs Case Study

Can you please hail that burger for me?

Published on May 10, 2011

Editor's Pick

How do you launch an American-style burger in Asia? How about with some U.S. style wheels? To introduce McDonald's New York Style burger in Hong Kong, DDB HK set loose a fleet of yellow cabs onto the streets to offer pedestrians free rides to their local Yellow Arches. During the ride, passengers would also get a coupon for a free taste of the chain's new offering.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


May 10, 2011
DDB Hong Kong
Executive Creative Director:
Jeffry Gamble
Creative Director:
Paul Chan
Creative Director:
Ong Shi Ping
Paul Chan
Art Director:
Ong Shi Ping
Art Director:
Ciff Luk
Art Director:
Winnie Chan
Art Director:
Sum Leung
Annie Tong
Alex Li

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.