The Humble Pickle Speaks at Last in Clever McDonald's Ad

DDB Stockholm's Misery Memoir Is a Tale For Our Times

Published on Dec 18, 2014

Editor's Pick

Pickles -- some love them, some hate them, but we all associate them with McDonald's. That's what makes this long-copy print ad from DDB Stockholm so brilliant. It's the life story of the pickle, from misery memoir --"I realized early on that I was different" -- to happy ending as the companion of "celebrities" like Quarter Pounders and Big Macs. A fine example of tangy copywriting.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Dec 18, 2014
DDB Stockholm

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.