Big Macs and Fries Are on the Brain in McDonald's Smart Back-to-School Campaign

Familiar School Supplies Become Something Tasty

By Ann-Christine Diaz. Published on Sep 08, 2015

Editor's Pick

Dallas agency Moroch is behind this simple, yet delightful back-to-school campaign for McDonald's. The print ads are full of "subtle" reminders of how the Golden Arches may always be on the brain, even if you're sitting in class taking notes or listening to a lecture.

In photographs shot by Mark Ross, a cup of pencils resembles a bag of fries, a backpack recalls the fast feeder's familiar packaging, while a stack of books becomes the restaurant's beloved Bic Mac.

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Sep 08, 2015
Executive Creative Director:
Kevin Sutton
Creative Director, Art Director:
David Soames
Creative Director, Art Director:
Dustin Taylor
Mark Ross
Kyle Spaulding
Project Manager:
Emma Ramos
Social Media Content Specialist:
Katie Bevan

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