McFarland: Pissalyzer

A message from the urinal: hail a cab

Published on May 10, 2011

Editor's Pick

Beer brand McFarland placed its 'pissalyzer' stickers in men's urinals in Milan clubs and bars, so the clients would know when they'd drunk one too many. The message on the heat sensitive sticker was only revealed after 25 seconds of pee - a length of time at the urinal that would only occur if the person relieving themself had drunk more than one pint of beer (the Italian drink-drive limit).

As well as creating buzz for the brand, the stunt saw a 65% increase in consumers hailing cabs at the locations where the stickers were placed.

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May 10, 2011
Creative Director:
Bruno Bertelli
Creative Director:
Cristiana Boccassini
Michele Picci
Art Director:
Marco Vigano
Fabrizio Squeo

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