Mentos: Blade
Staying fresh, whatever befalls him
Published on Feb 16, 2011
Editor's Pick
Mentos introduces Dragee, a character who embodies the brand by maintaining a fresh, positive outlook on life no matter what befalls him, in social-media driven campaign.
The first of three digital shorts shows Dragee attempting to avoid a swordsman's blade while blindfolded. He is unsuccessful, and yet he remains positive, especially in front of his protégé Rick. The campaign is being promoted via a Facebook page, by Mentos' new social media agency of record, The Martin Agency.
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Credits
- Date
- Feb 16, 2011
- Agency:
- The Martin Agency
- Chief Creative Officer:
- John Norman
- Client:
- Mentos
- Group Creative Director:
- Keith Cartwright
- Copywriter:
- Mike Lear
- Art Director:
- Dustin Artz
- Strategic Planner:
- John Manley
- Executive Agency Producer:
- Brett Alexander
- Agency Broadcast Producer:
- Tania Staykova
- Agency Assistant Producer:
- Marlena Villery
- Agency Digital Executive Producer:
- Lalita Koehler
- Agency Digital Producer:
- Eryn Lovich
- Production Company:
- Radical Media
- Director:
- Rosey
- Director, Photography:
- Tim Pike
- Executive Producer:
- Jim Bouvet
- Producer:
- Barbara Benson
- Editorial Company:
- Running with Scissors
- Editor:
- Cory Livingston
- Assistant Editor:
- Mark Meyers
- Post Facility:
- Artjail
- Telecine:
- Artjail
- Colorist:
- Graham Holly
- Visual Effects Company:
- Artjail
- Visual Effects Artist:
- Graham Holly
- Audio Post Company:
- Sound Lounge
- Engineer:
- Philip Loeb
- Mixer:
- Philip Loeb
- Sound Design Company:
- Henry Boy
- Sound Designer:
- Bill Chesley
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