Farts Are Funny But They Could Be a Warning Sign, Says Colon Cancer PSA

Spot Highlights Colon Cancer Awareness Month

By Alexandra Jardine. Published on Mar 04, 2016

Editor's Pick

People fart in all kinds of different ways in this PSA, and while you might laugh, there's a serious underlying message.

The ad, by FCB Chicago, portrays little scenes in which unexpected people let some gas out. As well as the classic breaking wind in the elevator scenario, there's also nuns, ballet dancers and some corporate types gathering for a boardroom photo. To make it more amusing, each different scenario has a different sounding fart with its name -- the "rolling thunder," the "horn of Jericho," the "Spanish wind" and so on.

The spot, directed by Ben Flaherty with FCB Chicago's in-house studio, Lord and Thomas, is actually for Meredith's Miracles Colon Cancer Foundation and was made to highlight Colon Cancer Awareness Month (March). The foundation is acting on research that shows there has been a massive increase in the disease among people under 40, because they don't know the early warning signs -- like frequent gas.

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Mar 04, 2016
FCB Chicago
Chief Creative Officer:
Todd Tilford
Meredith's Miracles Colon Cancer Foundation
Senior Vice President/Group Creative Director:
Todd Durston
Associate Creative Director:
Tom Flanigan
Grey Ingram
Adam Repp
Production/Post Production House:
Lord + Thomas
Ben Flaherty
Executive Producer:
Katie Roach
Sound Director:
Jason Ryan
Steve Immer
Ilsa Misamore
Assistant Editor:
Seamus Hehir
Post Producer:
Becky Levi
We Are Famous
Executive Producer:
Josh Greenberg

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