Creativity

MetLife: Everyone -- Super Bowl XLVI

Scooby Doo, fix my finances.

Published on Feb 03, 2012

Editor's Pick

MetLife's :30 ad for the big game, out of Crispin Porter & Bogusky, is like an ode to childhood. The ad, which features characters from Peanuts and Scooby Doo, among others, relays the message that everyone should have access to financial security -- whether animated or otherwise. This is the company's first foray onto advertising's biggest stage.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular

Credits

Date
Feb 03, 2012
Agency:
Crispin Porter & Bogusky
Client:
MetLife
Executive Creative Director, Vice President:
Ari Merkin
Creative Director:
Dawn McCarthy
Associate Creative Director:
James Maravetz
Art Director:
Dawn McCarthy
Copywriter:
Ari Merkin
Copywriter:
James Maravetz
Executive Integrated Producer:
Sherri Levy
Junior Integrated Producer:
Yamaris Duarte
Production Company:
Psyop/Smuggler
Director:
Psyop
Executive Producer:
Neysa Horsburgh
Producer:
Amanda Miller
Line Producer:
Alexandra Lisee
Director, Photography:
Andrij Parekh
Creative Director:
Laurent Ledru
Partner/Executive Producer:
Patrick Milling Smith
Partner/Executive Producer:
Brian Carmody
Executive Producer/COO:
Lisa Rich
Executive Producer:
Allison Kunzman
Head of Production/Executive Producer:
Laura Thoel
Producer:
Alexandra Lisee
Music Company:
Black Iris
Sound Design:
740 Sound Design
Sound Designer:
Eddie Kim
Visual Effects Company:
Psyop
Visual Effects:
Tony Christopherson
Visual Effects:
Ryan SamSam
Visual Effects Producer:
Scott Siegal
Designer:
Laurent Ledru
Designer:
Paul Kim
Designer:
Angela Zhu
3D Lead Artist:
Kyle Cassidy
Flame Artist:
Gavin Camp
Lead Compositor:
Lane Jolly
Production Supervisor:
Andy Fiedler
Production Supervisor:
John Andrews
Animation Director:
Greg Franklin
Editorial Company:
Arcade Edit
Director:
Laurent Ledru
Executive Producer:
Neysa Horsburgh
Editor:
Greg Scruton
Content Management Supervisor:
Marci Miller
Content Supervisor:
Carly Tietzer
Content Manager:
Julie Pfleger
Business Affairs:
Lori Epstein
Cognitive Anthropologist:
Andrew Teagle
Mix and Record Company:
740 Sound Design
Producer:
Sherri Levy

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.