These Hilarious Ads Might Make You Think Seriously About Microsoft's Surface Pro

Latest From M:United Sing Praises of Flexible Computing Device

By Ann-Christine Diaz. Published on Aug 29, 2016

Editor's Pick

Microsoft has done a swell job of showing up Apple in its ads. Back in 2014, for example, the marketer took the comparison strategy Apple previously employed in its award-winning "Mac vs. PC" campaign and sicced it right back on its Cupertino competitor as a way to show the merits of its own Cortana over Siri.

Now, in new hilarious demo ads out of M:United/McCann and directed by Reset's Daniel Warwick, Microsoft pits the Surface Pros against Mac laptops. One depicts a potential customer writing on a Surface Pro screen with a stylus -- and then trying the same on a Macbook face-- to no effect. All the while, a goofy bard, who serenades the buyer along with a ridiculous back-up singer who literally pops out of nowhere, turn what could have been a boring demo into brilliant comedy.

In another ad, that same bard sings the promises of the Surface (its flexibility, light weight, and more) over the Mac, which he croons is just about as useful as a hat for a cat.

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Aug 29, 2016
Chief Creative Officer:
Sean Bryan
Chief Creative Officer:
Tom Murphy
Executive Vice President, Executive Creative Director:
David Banta
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Rebecca Magner
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Production Company:
Reset Content
Daniel Warwick
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Jeff McDougall
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Jen Beitler
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Alwin Kuchler
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We Are Walker
Doodle A Heart
Get The Surface
Detachable Keyboard
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Rachel Rauch
Beacon Street Music
Just a Shame
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Heard City
Keith Reynaud
Cory Melious
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