Mike's Hard Lemonade: Hibachi

Tom Kuntz returns to direct some new madness

Published on May 24, 2013

Editor's Pick

Grey New York brings together the talented team of Steve Fogel and Doug Fallon of DirecTV fame and director Tom Kuntz for a new set  of madcap spots for Mike's Hard Lemonade, that basically tell you, that no matter what is going on around you, it's always the right time for the alco-pop beverage. We can't help but taste some DirecTV flavor in these commercials -- from the creatives to the "absurd circumstances" conceit, right down to the uncannily-similar sounding voiceover. 

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May 24, 2013
Grey New York
Chief Creative Officer:
Tor Myhren
Mike's Hard Lemonade
Executive Creative Director/Production:
Eric Segal
Creative Director:
Brian Platt
Creative Director/ Copywriter:
Steven Fogel
Creative Director, Art Director:
Doug Fallon
Robert Cuff
Matthew Nall
Director, Broadcast Production:
Bennett McCarroll
Agency Producer:
John Hilmer
Agency Music Producer:
Donald McNally
Production Company:
Tom Kuntz
Line Producer:
Emily Skinner
Company 3

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