Mike's Hard Lemonade: Labor Day with Bear in a Bikini

Mad bear.

Published on Jul 25, 2012

Editor's Pick

Mike's Hard Lemonade ads have long been known for being quite absurd, but this one might just top them all. Here, a bear, who happens to work in an office, and who happens to wears a mumu--over a yellow bikini--gets pissed off for having to spend her summer Fridays in cubicle hell. It's all part of a promotion for the malt bev's summer contest, the winner of which will get to fly to South Beach for Labor Day with a pal--and be pampered by the scantily clad beast.

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Jul 25, 2012
Grey New York
Chief Creative Officer:
Tor Myhren
Mike's Hard Lemonade
Executive Creative Director:
Eric Segal
Executive Creative Director:
Jeff Odiorne
Creative Director:
Brian Platt
Creative Director:
Andy Currie
Art Director:
Matthew Nall
Art Director:
Steven Acres
Art Director:
Liem Nguyen
Art Director:
Alex Kaplan
Robert Cuff
Duc Nguyen
Barry Katz
Agency Producer:
Diana Gay
Agency Producer:
Steven Hubert
Digital Strategist:
Todd Sussman
Sam Raeburn
Courtney Engel
Vivian Ewalefo
Julie Merin
John Maranis
Editing Company:
Cutting Room
Executive Producer:
Saxon Eldridge
Executive Producer:
Sebastian Eldridge
Director/Director, Photography:
Robert Gilbert
1st Assistant Director:
Jordan Tarazi
Production Manager:
Kaitlin Del Campo
Production Coordinator:
Melanie Ganim

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