Rival Egg Hunters Discover the Joy of Teamwork in Milka's Easter Spot

Another Whimsical Fable From Lilaberg

By Alexandra Jardine. Published on Mar 16, 2017

Editor's Pick

Milka continues its campaign set in the fictional Alpine town of Lilaberg with another whimiscal fable, this time centered around an Easter egg hunt.

The ad, by Wieden & Kennedy Amsterdam, sees a gang of the town's kids set off into the woods to hunt the eggs. Everyone is working alone and, as with all the best Easter egg hunts, it's all highly competitive -- is it just us, or is shooting a wasp's nest a bit "Hunger Games"? But when three kids all find a chocolate bunny at once, disaster strikes, and they're forced to work together -- with the help of a cute hedgehog. The tagline is "Easter is better together."

The campaign, which also includes digital and social content and OOH executions, rolls out in the lead-up to Easter and will air in over 10 markets across Central and Eastern Europe including Germany, France, Austria and Poland. Tompa & Rondo at Acne directed the spot.

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Mar 16, 2017
Wieden & Kennedy Amsterdam
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
Daniel Schaefer
Creative Director:
Szymon Rose
Art Director:
Riccardo Rachello
Mohamed Diaa
Head of Broadcast Production:
Joe Togneri
Broadcast Producer:
Javier Perroud
Art Producer:
Maud Klarenbeek
Head of Studio:
Lizzie Murray
Studio Artist:
Steele Bonus
Production Company:
Tompa & Rondo
Director, Photography:
Patrick Duroux
Robert Feniger
Executive Producer:
Fredrik Skoglund
Service Production Company:
Orange Films
Vivian Esterhuyse
Production Manager:
Machon du Toit
Editorial Company:
Work Editorial
Art Jones
Audio Post:
Aaron Reynolds, Wave
Woodwork Music
Philip Kay
Visual Effects:
MPC Amsterdam
Visual Effects Supervisor/2D Lead:
Dirk Riesenfeld
Visual Effects Supervisor/3D Lead Artist:
Tim Van Hussen
Visual Effects Producer:
Kayleigh Dugdale
Visual Effects Line Producer:
Sandra Eklund
Jean-Clement Sorent

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