Milka Wants You to Choose Your Favorite Cookie Jar Character

Interactive Campaign Follows Pan-European TV Work by W&K

By Alexandra Jardine. Published on May 03, 2016

Editor's Pick

Following on from its whimsical TV spot in which cookie jars in a store magically come to life, Milka is promoting its Milka Biscuits with an interactive campaign focusing on the different cookie jar characters.

The campaign, via Wieden & Kennedy Amsterdam, sees the brand releasing five online films about the different cookie jar characters. Viewers are asked to "like" their favorite on Facebook to be entered into a draw to win a real-life version of the jar. The characters are: handsome and fearless mountaineer Anton, an anxious Cookie Time clock, glitz and glamour-loving Fluffy, wise and sweet Grandpa and the always hungry Mama Bear.

The digital campaign is running across more than 20 countries, including Germany, France, Poland, Italy and Spain, with over 3,000 Milka Biscuit jars to be won.

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May 03, 2016
Wieden & Kennedy Amsterdam
Vice President, Marketing Communications and Brand Equity, Global Chocolate Category Team:
Phil Chapman
Global Equity Director:
Karine Chik
Europe Marketing Director:
Ira Shandaryvska
Base and Equity Marketing Lead:
Charles-Henri Cassala
Base and Equity Manager:
Caroline Baume
Wieden + Kennedy Amsterdam
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
Szymon Rose
Creative Director:
Daniel Schaefer
Art Director:
Jordi Luna
Scott Smith
Head of Broadcast Production:
Joe Togneri
Executive Producer:
Tony Stearns
Interactive Producer:
Jen Bernard
Head of Planning:
Martin Weigel
Group Account Director:
Clare Pickens
Account Director:
Eleanor Thodey
Account Manager/TV:
Elianne Vermeulen
Account Manager/Print:
Yulia Prokhorova
Communications Planner:
Josh Chang
Communications Planner:
Wes Young
Studio Artist:
Noa Redero
Project Manager:
Janna Harrington
Business Affairs:
Emilie Douque
Film Production Company:
Hobby Film
Vesa Manninen
Director, Photography:
Franz Lustig
Executive Producer:
Tom Rickard
Anna Bergstrom
Frederic Rinnan
Mark Edinoff
Rachael Spann
Audio Post:
Wave London
Sound Designer/Mixer:
Aaron Reynolds
Music Artist:
Phil Kay
Music Company:
Woodwork Music
Post Production:
MPC London
2D Lead Artist:
Bill McNamara
3D Lead Artist:
Tim Van Hussen
Jean-Clement Soret
Sophie Hogg
Marcus Gaab

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