MINI: Love is in the Air

Let's adventure.

Published on Aug 29, 2011

Editor's Pick

BSUR Amsterdam and director Kevin Thomas take a motley series of round-the-world adventures for a new global campaign promoting the MINI Coupe. Shot over the course of four months, the effort features the fun, new model at the heart of three different tales: a darkly comedic buddy road trip in wintry Iceland, an action-packed race through Rio’s Carnivale and a madcap love story set within the skyscraper-filled streets of Hong Kong. The spots make up the television component of the Another Day, Another Adventure campaign, which also includes print, social media, online and out of home.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Aug 29, 2011
BSUR Amsterdam
Executive Creative Director:
Jason Schragger
Creative Director:
Karl Dunn
David Govier
Art Director:
Thomas Jullien
Art Director:
Simon Johnson
Executive Producer:
Oscar Thomas
Kevin Thomas
Production Company:
Thomas Thomas Films
Executive Producer:
Philippa Thomas
Jeremy Barnes
Production Manager:
Trent Simpson
1st Assistant Director:
Benji Edwards
Director, Photography:
Bob Pendar-Hughes
Director, Photography:
Cesar Charlone
Editorial Company:
Rock Paper Scissors
Adam Pertofsky
Assistant Editor:
Neil Meiklejohn
Executive Producer:
Carol Lynn Weaver
Juliet Batter
Company 3
Stefan Sonnenfeld
Online/Visual Effects:
Visual Effects Supervisor:
Andy McKenna
CG Supervisor:
Kirk Shintani
2D Visual Effects:
Chris Buongiorno
2D Visual Effects:
Steve Wolff
2D Visual Effects:
Andres Barrio
2D Visual Effects:
Joy Tiernan
2D Visual Effects:
Cameron Coombs
3D Artist:
Ryan McDougal
3D Artist:
Erin Clarke
3D Artist:
Joe Chiechi
3D Artist:
Tim Donlevy
3D Artist:
Paulo de Almada
3D Artist:
Adam Charter
3D Artist:
Abel Salazar
Vicky Kwan
Executive Producer:
Jennifer Sofio Hall
Head of Production:
Megan Meloth
Music/Sound Design:
Executive Producer:
Patrick Oliver
Sound Design:
Henry Boy
Sound Designer:
Bill Chesley
Executive Producer:
Kate Gibson
Audio House:
POP Sound
Mitch Dorf
Zac Fisher
Producer Assistant:
Robert Weiss
Producer Assistant:
Sam Schaffer
Production Service Company:
True North
Leifur B. Dagfinnsson
Production Manager:
Finni Johansson
Music House:
Fall on Your Sword
Fall on Your Sword
Music Production:
Susan Stone/Tonic Music Ltd

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.