MINI: Party Pit Stop

Party before the light goes green.

Published on Mar 26, 2012

Editor's Pick

Traffic lights suck -- but to show that they suck less for those who drive a MINI, Taxi Toronto ambushed drivers at red lights with quick parties, while they waited. Street teams with a boombox, balloons and banners jumped on unsuspecting drivers and when the party ended, handed them a card and a little keychain. All before the light turned green. The stunt was planned in honor of MINI's 10th anniversary in Canada.

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Mar 26, 2012
TAXI Toronto
Executive Creative Director:
Lance Martin
Associate Creative Director:
Jeff MacEachern
Marko Pandza
Art Director:
Jordan Dunlop
Agency Print Producer:
Tara Greguric

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