Mitsubishi: Ride the Storm

Chasing weather.

Published on Feb 08, 2012

Editor's Pick

To promote Mitsubishi's all wheel control, the team at 180LA chased a storm for five days in December, across six states and a few thousand miles. The result was this: A film to promote the car that can almost double as a documentary. Shot by Emmett and Brendan Malloy, with a member of Mitsubishi's social media team who updated the world on the team's whereabouts through social media. Accompanying the film is a Web site that chronicles the adventure, done out of Possible Worldwide. Powerful, and frightening - it gets the message across.

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Feb 08, 2012
180 LA
Executive Creative Director/Production:
William Gelner
Creative Director:
Gavin Milner
Creative Director:
Grant Holland
Dave Horton
Art Director:
Matthew Woodhams-Roberts
Head of Production/Managing Partner:
Peter Cline
David Emery
Production Company:
HSI Productions
The Malloys
Director, Photography:
Giles Dunning
Executive Producer:
Kim Dellara
Editorial Company:
180 LA
Dave Groseclose
Beau Leon
Transfer Facility:
New Hat
Big Block
Recording Studio:
Eleven Sound
Final Mix:
Eleven Sound
Scott Burns
Assistant Mixer:
AJ Murillo
Executive Producer:
DJ Fox
Music Company:
Extreme Music
Executive Vice President, EV Operations, Sales Strategy and Corp Planning:
Masatoshi Hasegawa
Director, Advertising:
Francine Harsini
Manager of Advertising:
Matt Mendez

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