Mitsubishi: Unpretentious App Launch Film

Who's your most pretentious Facebook friend?

Published on Sep 04, 2012

Editor's Pick

Mitsubishi wants to show that its Outlander Sport is not a pretentious brand. So together with 180 LA, it has built an app that identifies your most pretentious Facebook friends' posts, and visually destroys them.

The Unpretentious Facebook App analyzes the content from on all of your friends' Facebook pages to determine your most pretentious friend, whether it's someone who checks into expensive restaurants or just shows off about their kids. It then creates a shareable video that shows the Outlander Sport crashing through visuals of the the pretentious posts. The campaign also includes TV and point of purchase.

However, you'd better hope your pretentious friend has a good sense of humor because, like the recent Facebook app Unbaby Me, which removes pictures of babies from people's Facebook pages, Mitsubishi's app has the potential to offend, as well as entertain, your friends.

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Sep 04, 2012
180 LA
Executive Creative Director/Production:
William Gelner
Creative Director:
Grant Holland
Creative Director:
Gavin Milner
Kevin Steele
Art Director:
Beth Fujiura
Head of Production/Managing Partner:
Peter Cline
Broadcast Producer:
David Emery
Interactive Senior Producer:
Christopher Neff
Live Action/Digital Production Co:
Tool of North America
Erich Joiner
Director, Photography:
Mark Plummer
Executive Producer:
Brian Latt
Executive Producer:
Dustin Callif
Executive Producer:
Oliver Fuselier
Line Producer:
Kelly Christensen
Digital Producer/Creative:
Sasha Koehn
Associate Creative Director, Art Director:
Renato Braga
Editorial Company:
Brickyard VFX
Lance Pereira
Executive Producer:
Jeff Blodgett
Linda Jackson
Assistant Editor:
Jeff Hayford
Lead Visual Effects Artist/Colorist:
Mandy Sorenson
Transfer Facility:
Brickyard VFX
Brickyard VFX
Recording Studio:
Eleven Sound
Final Mix:
Eleven Sound
Scott Burns
Assistant Mixer:
AJ Murillo
Executive Producer:
DJ Fox
Music Company:
Creative Director:
Steph Altman
Executive Producer:
Michael Frick
Josh Marcy

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