Creativity

Watch an M&M Become Danny DeVito in Candy's Super Bowl Spot

Ad Also Features the Voice of Vanessa Williams

By Jessica Wohl. Published on Jan 29, 2018

Editor's Pick

M&Ms is the latest brand to release its Super Bowl spot ahead of Sunday's massive TV airing.

In the 30-second ad, created by BBDO New York for the first quarter of the game. As the red and brown M&Ms "spokescandies" are walking down the block, Red complains to Brown about how people keep trying to eat him. Then Red picks up a lucky penny and says he wishes to be human. Poof.

The human form of the red M&M, to no one's surprise because M&Ms already teased the spot, is Danny DeVito. No one wants to eat him, which makes him happy until he walks into a busy city street and events take a turn toward comedic violence, as often happens at the end of Super Bowl ads.

DeVito isn't the only person people might recognize. The ad also features the voice of Vanessa Williams as the brown M&M. And, in an apparent bid to appeal to the youth, one of the people DeVito approaches on the street to ask whether he wants to eat him is YouTube star Todrick Hall.

The ad, "Human," is the Mars brand's first appearance during the Super Bowl after a three-year hiatus. Wayne McClammy at Hungry Man directed it.

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Credits

Date
Jan 29, 2018
Agency:
BBDO New York
Client:
M&Ms
Vice President:
Tanya Berman
Brand Director:
Allison Miazga-Bedrick
Senior Brand Manager:
Caroline Caparyan
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Tim Bayne
Associate Creative Director:
Jenn Tranbarger
Art Director:
Jenn Tranbarger
Senior Copywriter:
Talon Gustafson
Group Executive Producer:
Amy Wertheimer
Executive Producer:
Becky Burkhard
:
Melissa Chester
Senior Business Manager:
Paul Cisco
Executive Vice President, Global Account Director:
Susannah Keller
Vice President, Account Director:
Phil Brolly
Account Manager:
Rebecca Orlandi
Assistant Account Manager:
Olivia Dames
Project Manager:
Jessica Cohn
:
Vice President:
Brad Sheehan
Production Company:
Hungryman
Executive Producer:
Mino Jarjoura
Director:
Wayne McClammy
Line Producer:
Jessica Lee
Director, Photography:
Darko Suvak
Editorial Company:
Arcade Edit
Executive Producer:
Sila Soyer
Producer:
Fanny Cruz
Editor:
Dave Anderson
Assistant Editor:
Jeff Lopus
Telecine Company:
Company 3
Telecine Artist:
Tim Masick
Senior Producer:
Kevin Breheny
Conform/Finish Company:
HouseSpecial
Conform:
Rex Carter
Senior Producer:
Zilpha Yost
Producer:
Jenn Catalino
Visual Effects Company:
HouseSpecial
Director:
Kirk Kelley
Executive Producer:
Lourri Hammack
CG Texture Artist:
Nikie Monteleone
Animator:
Greg Kyle
Animator:
Trevor Mazzaglia
Animator:
Chris Ohlgren
Visual Effects Animator:
Karl Richter
Lighting Artist:
Matt Reslier
Lead Technical Director:
Chris Immroth
Compositing Artist:
John Corbett
Editor:
Cam Williams
Flame Artist:
Rex Carter
Music Company:
Pulse Music
Mix and Record Company:
Sound Lounge
Engineer:
Tom Jucarone
Producer:
Becca Falborn
Voiceover Talent:
Billy West
Voiceover Talent:
Vanessa Williams
On Camera Celebrity Talent:
Danny DeVito

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