Moto X Interactive Ad in WIRED Changes Colors

Polycarbonate Paper and LED Lights Turn Old-Media into Cool Tech

Published on Dec 20, 2013

Editor's Pick

Motorola has really been pushing the wide range of colors its Moto X phone comes in, and uses some seriously new-school tech to highlight that, in a print ad that is so much more. Appearing in WIRED's January issue, the ad is an interactive one that actually changes colors when people press tabs below it. It's made using polycarbonate paper that masks LED light pipes. They have circuity hidden inside.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Dec 20, 2013
Moto X

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.