Moto G's Battery Life Promises to Endure Your Most Torturous Dating Journeys

Droga5 Goes to Extremes to Promote Phone Feature

By Ann-Christine Diaz. Published on Aug 05, 2015

Editor's Pick

Droga5 New York goes to ridiculous extremes to showcase the all-day battery life of a Moto G phone in a funny new ad directed by Steve Ayson via MJZ. It opens on a weary desert traveler, who looks as if he's about to teeter off his camel on what seems to be a quest for water and respite. He scans his phone-- maybe he's searching a for a pitstop? Nothing surfaces until he broadens his search to a 100-mile radius, at the end of which, it turns out, he'll find the girl he's meeting for a date. Fortunately, he pumps out R.Kelly's "Ignition" on his phone to keep him motivated.

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Aug 05, 2015
Droga5 New York
David Droga
Chief Creative Officer:
Ted Royer
Executive Creative Director:
Neil Heymann
Creative Director:
Hannes Ciatti
Creative Director:
John McKelvey
Sarah Lloyd
Art Director:
Mary Dauterman
Senior Designer:
Candice Ralph
Chief Creative Officer:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Broadcast Producer:
Rob Marmor
Broadcast Producer:
Rebecca Wilmer
Head of Strategy:
Chet Gulland
Senior Brand Strategist:
Zach Cohn
Group Account Director:
Melissa Nelson
Account Manager:
Stephanie Thiel
Associate Account Manager:
Yana Nemecek
Project Manager:
Charlie Fisher
Senior Vice President, Global Marketing and Communications:
Adrienne Hayes
Senior Brand Marketing Manager:
Magno Herran
Senior Brand Communications Manager:
Katie Cowan
Production Company:
Steve Ayson
Director, Photography:
Joost Van Gelder
Executive Producer:
Donald Taylor
Mack Cut
Ian Mackenzie
Assistant Editor:
Mike Leuis
Executive Producer:
Sasha Hirschfeld
Post Production:
The Mill
Executive Producer:
Sean Costelloe
Alex Bader
Ignition Remix
Conrad Sanguineti

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