Mr. Kipling: Christmas Cake Poster

Waiting for a bus is now a diet-buster.

Published on Dec 13, 2012

Editor's Pick

Must be fun to hang out at bus shelters in the U.K. Sometimes they assault you with the smell of baked potatoes, courtesy of McCain. Or they try to ruin your diet with the promise of free cakes, from snack brand Mr. Kipling. The latter is back with a holiday campaign from JWT London promoting its new Mince Pie and Black Forest Whirls Christmas cake flavors, via holiday-themed cake shelters and billboards that distribute free slices (in resealable packs, which the brand is also promoting) at the touch of a button.

Even the calorie-counters can partake in the fun, since the installations also emit the cake aroma and play a specially recorded version of "We Wish You a Merry Christmas" by the Salvation Army, which gets a donation per dispensed slice.

An accompanying campaign, "A Miniature Kipling Christmas," features miniature sets of people in various Xmas settings. Check them out on the right.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Dec 13, 2012
JWT London
Mr. Kipling
Executive Creative Director:
Russell Ramsey
Mark Campion
Adam Collins
Art Buyer:
Romana Kit
Creative Planner:
Alex Fennemore
Media Planner:
Anna Kasby
Johanna Parkin
Transmission by Hogarth
Outdoor UK

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.