Creativity

Ms. Dewey: Ms. Dewey

That Jeeves fellow had the right idea, but the newly launched Ms. Dewey is the first search engine to actually take the notion of "asking" an online character for search info to its logical extreme. Curious websurfers feel as though

Published on Oct 20, 2006

Editor's Pick

That Jeeves fellow had the right idea, but the newly launched Ms. Dewey is the first search engine to actually take the notion of "asking" an online character for search info to its logical extreme. Curious websurfers feel as though they're actually conversing with the aptly named Ms. Dewey, a beautiful and sassy electronic librarian who can answer (or fetch informational links for) any question typed into the search field (sort of like Subservient Chicken, with a Google twist). Agency McCann Worldgroup/San Francisco and interactive agency EVB created the search engine and tapped directing duo Sausage of Kaboom to cast the character of Ms. Dewey and direct the actress through a four-day green screen shoot that yielded over 500 unique lines, responses and amusing reactions.

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Credits

Date
Oct 20, 2006
Associate Creative Director, Art Director:
John Reid
Associate Creative Director, Art Director:
Andrew Davis
Associate Creative Director, Copywriter:
Tom Geary
Associate Creative Director, Copywriter:
Brooke Stahley
Agency Producer:
Renee Getsey
Art Director:
Todd Bois
Copywriter:
Max Bean
Agency Producer:
Andrew Brenneman
Broadcast Producer:
Tim Rayel
Executive Producer:
Lauren Schwartz
Producer:
Lisa Boudreaux
Director, Photography:
Norman Bonney
Flame Artist:
Brent Christen
Post Production Supervisor:
Mo Husseini
Creative Director:
Rob Bagot
Associate Creative Director, Art Director:
Jason Zada
Copywriter:
Ryan Hartsfield
Copywriter:
Doug Green
Agency:
McCann Worldgroup
Editorial Company:
Digital Core
Production Company:
EVB
Production Company:
Kaboom Productions
Client:
Ms. Dewey

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