Creativity

Peter Dinklage and Morgan Freeman Face Off in Doritos and Mtn Dew's Super Bowl Tie-Up

PepsiCo Brands Will Have Back-to-Back Ads During Game

By E.J. Schultz. Published on Jan 17, 2018

Editor's Pick

PepsiCo is plugging its Mtn Dew and Doritos brands in back-to-back ads totaling 60 seconds starring actors Morgan Freeman and Peter Dinklage. The spots by Goodby, Silverstein & Partners promote two new line extensions: lemon-lime flavored Mtn Dew Ice and spicy Doritos Blaze. In a teaser video released today, Freeman reps Mtn Dew and Dinklage, known for his "Game of Thrones" role, backs Doritos.

"This is a great example of the power of PepsiCo's food and beverage portfolio coming to life for consumers on one of the world's largest stages," PepsiCo North America CEO Al Carey said in a statement. The company has long-touted the "power of one" to investors as it justified keeping beverage brands and snack brands under the same roof.

Ad Age had earlier confirmed that Doritos would return to the gameafter sitting out last year. Its crowd-sourced "Crash the Super Bowl" program ended a 10-year run in 2016.

The Dew spot will be the brand's first Super Bowl outing since its strange but attention-getting "Puppymonkeybaby" ran in 2016. PepsiCo earlier announced that it will run a 30-second spot for its flagship Pepsi-Cola brand that will include a cast of current and former brand endorsers, including Cindy Crawford.

The Super Bowl LII buys triple PepsiCo's in-game ad presence from last year, when the company ran a single 30-second spot for its Lifewtr premium bottled water brand. PepsiCo also sponsored the halftime show last year as it will again this year, when Justin Timberlake performs.

Read more about PepsiCo's Super Bowl investment here.

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Credits

Date
Jan 17, 2018
Chairperson:
Rich Silverstein
Client:
Mtn Dew/Doritos
Chief Creative Officer:
Margaret Johnson
Associate Creative Director:
Laura Petruccelli
Associate Creative Director:
Rohan Cooke
Art Director:
Ryan Tovani
Copywriter:
Caroline Cappelli
Social:
Michael Kang
Social:
Matt Casey
Director, Broadcast Production:
Tod Puckett
Executive Producer:
Leila Gage
Agency Producer:
Christina Wells
Group Brand Strategy Director:
Ralph Paone
Brand Strategy:
Hayley Pardoe
Junior Communications Strategist:
Nicole Bruno
Business Affairs Director:
Judy Ybarra
Senior Business Affairs Manager:
Chrissy Shearer
Managing Partner:
Brian McPherson
Group Account Director:
Meredith Williams
Account Director:
Chris Nilsen
Account Manager:
Ariel Berk
Assistant Account Manager:
Livia Biedermann
Community Manager:
Kristine Ciardello
Senior Print Producer:
Noah Dasho
Photographer:
Quinn Gravier
Production:
Reset Content
Director:
Nabil
Director, Photography:
Dariusz Wolski
Managing Partner:
Dave Morrison
Executive Producer:
Deannie O'Neill
Producer:
Jessica Lee
Editorial:
Rock Paper Scissors
Editor:
Damion Clayton
Assistant Editor:
Mike Spagnoli
Producer:
Dina Ciccotello
Head of Production:
Shada Shariatzadeh
Executive Producer:
Raná Martin
Managing Director:
Linda Carlson
Managing Director:
Jennifer Sofio Hall
Visual Effects Production Manager:
The Mill
Executive Producer:
Enca Kaul
Producer:
Hillary Thomas
Production Coordinator:
Mary Mondrus
Shoot Supervisor:
Edward Shires
Visual Effects Creative Director:
The Mill
Creative Director:
Tara Demarco
2D Lead Artist:
Tara Demarco
3D Lead Artist:
Shaun Comly
2D Artist:
Rob Winfield
2D Artist:
Elad Offer
2D Artist:
Mandy Sorenson
2D Artist:
Peter Sidoriak
2D Artist:
Yukiko Ishiwata
2D Artist:
Chris Hunsberger
2D Artist:
Chistel Hazard
2D Artist:
Kai Chun Tsai
2D Artist:
Tim Robbins
3D Artist:
Daniel Stern
3D Artist:
Charles Storniolo
3D Artist:
Daniel Soo
3D Artist:
Jason Kim
3D Artist:
Benjamin Chan
3D Artist:
Jinguang Huang
3D Artist:
Lamarcus Harvey
3D Artist:
Michael Lori
3D Artist:
Danny Garcia
3D Artist:
Alice Panek
3D Artist:
Elizabeth Hammer
Matte Painting:
Itai Muller
Matte Painting:
Bill Mather
Matte Painting:
Roger Kupelian
Color:
Company 3
Colorist:
Dave Hussey
Senior Producer:
Natasha Uppal
Sound Design:
Michael Anastasi
Sound Design:
Kai Paquin
Audio Mixer:
Joel Waters
Audio Assistant:
Chris Nungary
Executive Producer:
Susie Boyajan
Producer:
Kayla Phungglan
Creative Director:
Mike Landry
Executive Producer:
John Dutton
Executive Producer:
Luke Dillon
2D Animation:
Nick Bizzack
Sound Engineer and Composer:
Nic Dematteo

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