Creativity

National Geographic Channel: Killing Lincoln Conspiracy Site

Explore a presidential killing online.

Published on Feb 15, 2013

Editor's Pick

The National Geographic Channel has launched a companion website to Killing Lincoln, its docu-drama set to air this weekend, within which people can explore content related to Lincoln's assassination and his killer, John Wlikes Booth. The film itself was co-produced by Ridley Scott and and the late Tony Scott, and is narrated by Tom Hanks.

Created by Mullen, the Killing Lincoln Conspiracy site features an HTML5 design in which readers can scroll down to view content designed to immerse them in 1865 and the world of Wilkes Booth. Mullen worked with the Library of Congress and the National Archives to source some 1000 unique elements including photos, video, audio and text. To bring the story to life, Google Street View allows viewers to see locations (such as Wilkes Booth's boarding house) as they are today; users can also see which location they are currently closest to, via geo-targeting. As well as telling the story, the site also highlights the ramifications of Booth's actions, noting how they changed history.

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Credits

Date
Feb 15, 2013
Agency:
Mullen Boston
Chief Creative Officer:
Mark Wenneker
Client:
National Geographic Channel
Creative Media Integration:
Dustin Johnson
Associate Creative Director:
Nicole Berard
Creative Director:
John Reil
Experience Creative:
Aaron Perrino
Senior Designer:
Kim Miller
Senior Digital Designer:
Scott Petrichko
Executive Director, Integrated Production:
Lisa Near
Group Head Producer:
Tiffany Stevens
Associate Producer:
Louise Lloyd Owen
Strategy:
Jessica Zdenek
Strategy:
Fran diPerna
Creative Technology Director:
Christian Madden
Creative Technology:
David Feinzeig
Creative Technology:
Marc Lynch
Creative Technology:
Stefan Harris
Creative Technology:
Luke Sideris
Quality Assurance:
Steve Laham
Quality Assurance:
Ryan Nelsen
Experience Design:
Eliza Morrin
Experience Design:
Andy Fung
Writer:
Caroline Roberts
Associate Content Manager:
Christopher Gullo
Production Designer:
Gabe Weinberg
Director, Art Production:
Tracy Maidment
Creative Retoucher:
Nick Carter
Creative Retoucher:
Andy Jones
Photographer:
Kara Kochalko

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