Nature Valley Holds 'Quietest Show on Earth' with Andrew Bird

Campaign out of McCann N.Y. Inivtes Consumers to Intimate Concert in Middle of the Woods

Published on Sep 03, 2013

Editor's Pick

Nature Valley, with the help of McCann New York has been doing a lot ot make national parks a lot more interesting. Last year, they launched the award-winning TrailView, which invited visitors deep into the country's nature preserves, with the help of Google Streetview technology. Now, they're getting even more intimate with "The Quietest Show on Earth, which invites a lucky few to a highly exclusive concert with singer/songwriter Andrew Bird in the middle of the woods.

As part of its ongoing "Preserve the Parks" program, Nature Valley will be holding the event with Mr. Bird in the heart of a national park for just five contest winners and their guests. For the next six days, consumers can enter the contest at Songs from the show will become part of a playlist, proceeds of which will go to the National Parks Conservation Association. The event will also be recorded in a documentary film, with other content distributed through various interactive and social platforms.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Sep 03, 2013
McCann New York
Nature Valley
Production Company:
James Cooper

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.