A Kid and His Adoptive Sister Bond in Nestle India's Heartfelt Brand Campaign
McCann is Behind Brand's Adorable Corporate Campaign
Published on Apr 24, 2014
Editor's Pick
Food. It's one of the best ways to bond, across cultures and despite different backgrounds. Nestle India and McCann capitalize on the brand's "Good Food, Good Life" tagline with a sweet tale about a kid whose parents adopt an adorable little girl. At the beginning, things are strained, as depicted through a series of shots showing family moments fraught with quiet tension as the son watches his sister spending time with the mom and dad, getting increasingly jealous. After a shared moment out in the garden, however, the two end up bonding, thanks to some brownies discovered in the kitchen.
Rate this Ad
You must be registered to rate this ad.
Please Login or Register Now