Netflix Delivers Punchline to Its 'Joke' Ads in Emmys Commercial

Spot Answered Questions Raised in Billboards Running in L.A. and N.Y.

By Jeanine Poggi. Published on Sep 18, 2017

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Netflix is extending its "joke" billboards to TV during the Emmy Awards.

Billboards proclaiming "Netflix is a Joke" were seen around Los Angeles and New York earlier this month. They sparked plenty of confusion among commuters and set off a mild social media firestorm before everyone figured out that the campaign wasn't a hit on the streaming giant but an inside job.

Netflix brought the message to TV with a spot that debuted during the Emmys that features some big-name comedians. The commercial shows Dave Chappelle, Ellen DeGeneres, Chris Rock and Jerry Seinfeld joining Netflix original series "Stranger Things," "Orange is the New Black," The Crown" and "House of Cards."

The 30-second ad, created by the Los Angeles-based agency Battery, was directed by comedian Neal Brennan.

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Sep 18, 2017
Neal Brennan
Chief Executive Offier/Co-Founder:
Anson Sowby
Chief Creative Officer/Co-Founder:
Philip Khosid
Vice President/Creative Director:
Scott Brown
Creative Director:
Joseph Shands
Executive Producer:
Kristine Ling
Executive Producer:
Sam Baerwald
Executive Art Producer:
Miranda Kendrick
Brand Director:
Maximilian Kislevtiz
Brand Development Supervisor:
Zach Hill
Production Company:
Director, Photography:
Ellen Kuras
Director, Photography:
Peter Donahue
Director, Photography:
Bryan Newman
Managing Partner, Executive Producer:
Michael Sagol
Managing Partner, Executive Producer:
Jasper Thomlinson
Partner/Executive Producer:
Kim Dellara
Head of Production:
Casey Wooden
Tova Dann
Mary Ellen Matthews
Photo Producer:
William Carducci
Photo Producer:
Tyler Duuring
Cut + Run
Frank Effron
Assistant Editor:
Russell Anderson
Assistant Editor:
Alexa Vallejo
Managing Director:
Michelle Eskin
Executive Producer:
Amburr Farls
Head of Production:
Annabelle Dunbar-Whittaker
Senior Producer:
Jared Thompson
Visual Effects:
Jane Industries
Creative Director:
David Parker
Flame Artist:
Tim Bird
Flame Artist:
Cole Schreiber
Flame Artist:
Nick Tayler
Flame Artist:
Susanne Scharping
Flame Artist:
Anthony Petitti
Flame Artist:
Jameson Desantis
Executive Producer:
Nancy Nina Hwang
Ben Sposato
Head of Color:
Adam Scott
Greg Reese
Executive Producer:
Thatcher Peterson
Diane Velara
Original Music:
Q Department
Sound Design:
Lime Studios
Sound Designer:
Rohan Young
Sound Designer:
Joel Waters
Executive Producer:
Susie Boyajan
Associate Producer:
Kayla Phugglan
Audio Producer:
Sound Mixer:
Ruben Gomez
Dunja Vitolic
Junior Producer:
Robert Husted

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