Israeli Water Brand Turns Billboard Into Bags To Promote Recyclable Bottles

Medium Is The Message In Outdoor Camapign For Neviot

Published on Feb 18, 2014

Editor's Pick

MIsraeli mineral water brand Neviot promoted its new recyclable bottles by advertising on a billboard which it then recycled and made into bags for consumers. Created by agency YehoshuaTBWA, the poster ran on the biggest billboard site in the country, with a QR code that passers-by could scan. If they submitted their details they were sent a colorful bag made out of the material from the billboard once the campaign was over.

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Feb 18, 2014
Yehoshua TBWA - Israel
Chief Creative Officer:
Amit Stoler
Creative Director:
Koren Waise
Art Director:
Dinat zisner Catz
Nava Ben Moshe
Client Manager:
Erez Barkats
Account Manager:
Tom Erlich
Yiftach Ambar
David Cohen
Photoshop Artist:
Asaf Masud
Photoshop Artist:
Julya Titov
Studio Manager:
Eyal Yariv
Photography/Video Editing:
Shy Lev Ari
Fay Ross Golman
Strategic Planner:
Roxanne Horesh
Strategic Planner:
Tomer Cohen

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