Why Is New Balance Giving Everyone in Canada Free Sneakers?

Online Campaign Promotes 574 Woods Sneakers, Exclusive to Canadians

By Alexandra Jardine. Published on Sep 15, 2015

Editor's Pick

New Balance is appealing to frustrated Canadian sneakerheads with this online film in which it gives everyone in Canada a new pair of shoes. If you're wondering how it can afford to do that, read on.

Every month, limited-edition sneakers are released only in the United States, frustrating Canadian shoe-collectors. However, the new 574 Woods Pack is exclusive to Canada. To promote this fact, New Balance handed out a pair to everyone in the tiny, rural community of Canada, Kansas.

The video, by Havas Worldwide Canada, shows the townspeople receiving their wares, and everybody's happy. (We just hope real Canadians don't crash the New Balance website because they didn't watch the full film.)

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Sep 15, 2015
Havas Worldwide Canada
Chief Creative Officer:
Helen Pak
New Balance
Creative Director:
Cory Eisentraut
Associate Creative Director:
Brian Allen
Art Director:
Natee Likitsuwankool
Deric Moore
Graeme Mathieson
National Marketing Manager:
Jon Purdy
Senior Manager:
Aaron Prychidny
Retail Manager:
Matt Merko
Store Channel Manager:
Vanessa Webster
Brand Marketing Specialist:
Jessica Copeland
Group Account Director:
Ian Bryce-Buchanan
Account Director:
Han Hoang
Account Executive:
Colin Kikcio
Executive Agency Producer:
Francesca Marchese
Agency Producer:
Hannah DeCelles
Production Company:
Q Media Solutions
Graeme Mathieson
Producer Coordinator:
Alison Walsh
Sound Director:
Stewart MacLean

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