New York International Latino Film Festival: Films Are a Different Story

Hollywood is so formulaic.

Published on Jul 25, 2012

Editor's Pick

In a campaign through WPP's Wing, the HBO New York International Latino Film Festival (NYLIFF) illustrates just how predictable big budget Hollywood movies are, by visualizing the tired old formulas they stitch together.

The campaign consists of a series of print ads, plus animations for TV and Web (developed in partnership with Click 3X), and an on-line game, all of which satirize six types of movie - Alien Invasion, Sports Comeback, Serial Killer, Chick Flick, and Buddy Cop. The tagline is "some movies are easy to make, films are a different story." Ads will run in both Spanish and English on NBC, Telemundo, and in movie theatres throughout New York promoting the film festival, which runs from August 13-19.

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Jul 25, 2012
Chief Creative Officer:
Renata Florio
New York International Latino Film Festival
Associate Creative Director:
Alvaro Naddeo
Associate Creative Director:
Ruben Salavert
Art Director:
Alvaro Naddeo
Art Director:
Said Fayad
Said Fayad
Facundo Paglia
Tania Salter
Maria J. Soler
Production Company:
Click 3X
Creative Director:
Craig Hubbard
Executive Producer:
Chris Kiser
Post Production Coordinator:
Hayley Wallach
Editing House:
Click 3X
Justin Wolfson
Post Production House:
Click 3X

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