In NY Lottery's Latest, Every Round's On Steve

DDB NY's New Spot Shows Just How Generous You Could Be If You Won

Published on Jan 06, 2014

Editor's Pick

We hear a lot about "some guy called Steve" in the latest spot for the The New York Lottery from DDB New York. The mysterious "Steve" is buying all the drinks in a succession of different establishments, from a packed city club to a lonely roadside bar with just one customer. As ever with this campaign, the simple premise and end line "Yeah. That kind of rich," works perfectly. O Positive's Jim Jenkins directed the spot.

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Jan 06, 2014
DDB New York
Chief Creative Officer:
Matt Eastwood
New York Lottery
Group Creative Director:
Mike Sullivan
Group Creative Director:
Rich Sharp
Head of Production:
Ed Zazzera
Executive Producer:
Walter Brindak
Production Company:
O Positive
Jim Jenkins
Executive Producer:
Ralph Laucella
Executive Producer:
Marc Grill
Director, Photography:
Joe Zizzo
Big Sky
Chris Franklin
Executive Producer:
Cheryl Panek

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