See Nexcare's Nana Doused by a Car Wash

Idea Was Submitted by a Viewer in Interactive Campaign

By Alexandra Jardine. Published on Sep 25, 2015

Editor's Pick

In June, 3M's Nexcare brand asked people to vote on what "live test" its daring "Nana" character should undertake next to see whether her bandages do the job. Out of 13,000 ideas submitted by viewers, a certain Robbie S. from Indiana got to see his come to life, with Nana subjected to a car wash.

Here's the finished film, in which she gamely drives a convertible through soap, water and a dryer -- and naturally, emerges with her bandage intact. The ongoing campaign is by Grey New York.

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Sep 25, 2015
Grey New York

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