Creativity

Shh! Sunday morning is quality time with football, son

New NFL spots from Goodby Silverstein & Partners promote games, shows and fantasy draft

By I-Hsien Sherwood. Published on Aug 10, 2018

Editor's Pick

Football is as popular a TV staple as ever, but the NFL fields so many shows that each needs some differentiation, and a reminder of when to actually tune in. New spots for three NFL properties do just that. All are from Goodby Silverstein & Partners and began running early this month.

A bit of earnest, quality time between a dad and son is revealed as an opportunity to catch "NFL GameDay Morning" early on Sunday. "Thursday Night Football" is also a draw, except for a bird lover overly devoted to a silly species that's somehow managed to outsmart Darwin.

Two spots send viewers to the league's fantasy football portal, after highlighting the difficulties of actual football. In "White Board," game strategy without a little assistance from Oakland Raiders quarterback Derek Carr is overwhelming for the average fan. And "Tackle" puts Rams running back Todd Gurley in the right position to advise a fan who's out of his element on the field.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular

Credits

Date
Aug 10, 2018
Client:
NFL
Senior Vice President, Marketing:
Julie Haddon
Vice President, Creative:
Bill McCullough
Vice President, User Acquisitions/Marketing:
Michael Steiner
Director of Marketing and Creative:
Jason Trautwein
Director of Marketing Production:
Tony Isetta
Director of Photography:
Sebastian Pfaffenbichler
Director, Marketing:
Rhett Nichols
Executive Producer, Digital Marketing:
Chris Hill
Senior Producer:
Paul Andraos
Writer/Producer:
Joe Lovallo
Creative Manager:
Sarah Schmidt
Assistant Creative Manager:
Stephanie Ruiz
Assistant Marketing Manager:
Alyse Brehm
Product Marketing Manager:
Adam Kerner
Creative Coordinator:
Jessica Herman
Chief Creative Officer:
Margaret Johnson
Creative Director:
David Suarez
Creative Director:
Danny Gonzalez
Art Director:
Charles Lee
Copywriter:
Craig Shervin
Art Director:
Brett Beaty
Copywriter:
Ben Pfutzenreuter
Managing Partner:
Leslie Barrett
Group Account Director:
Theo Abel
Account Manager:
Clark Gieseke
Account Coordinator:
Sarah Thomas
Director of Broadcast Production:
Tod Puckett
Executive Producer:
Matthew Winks
Head of Brand Strategy:
Bonnie Wan
Senior Brand Strategist:
Lucas Goodbody
Director of Business Affairs:
Judy Ybarra
Business Affairs Manager:
Anna Diokno
Production Company:
Biscuit
Director:
Aaron Stoller
Partner/Managing Director:
Shawn Lacy
Executive Producer:
Holly Vega
Producer:
Mala Vasan
Editorial Company:
ARCADE
Editor:
Geoff Hounsell
Assistant Editor:
Laura Sanford
Producer:
Adam Parker
Executive Producer:
Crissy DeSimone
Managing Partner:
Damian Stevens
Audio Company:
Lime Studios
LSD Sound Design:
Michael Anastasi
LSD Sound Design Assistant:
Kai Paquin
Audio Mixer:
Loren Silber
Audio Assistant:
Amanda Hughes
Executive Producer:
Susie Boyajan
Coloring Company:
Company 3
Colorist:
Tim Masick
Producer:
Kevin Breheny
Finishing/VFX Production:
Timber
Creative Director/Partner:
Jonah Hall
Creative Director/Partner:
Kevin Lau
Executive Producer:
Sabrina Elizondo
Head of Production:
Melody Alexander
Lead Flame Artist:
Chris Homel
Sr Producer:
Emily Avoujageli
Flame Assist:
Brandon Harden
Flame Assist:
Brack Hightchew
CG:
Pota Tseng
Comp Artist:
Michael Loney
Comp Artist:
Krystal Chinn
Comp Artist:
Eddie Anton

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.