Creativity

The Football Family Comes Home in NFL's Latest Ad

NFL Spot Celebrates the Coming Season With Rendition of Motley Crue Hit

By Ann-Christine Diaz. Published on Aug 12, 2016

Editor's Pick

With the approach of football season, the NFL debuts a warm and fuzzy commercial to celebrate its return. Created out of Grey New York and produced out of NFL Films, it captures the coming together of the football family, cutting together joyful scenes of players, coaches, fans, groundskeepers, owners and broadcasters singing Motley Crue's 1985 song "Home Sweet Home."

Cameos in the spot include former New York Giant-turned-talk show host Michael Strahan, Pittsburgh Steelers player Antonio Brown, NFL vet Charles Woodson, Dallas Cowboys owner Jerry Jones and the Denver Broncos' Von Miller.

The ad closes by announcing, "Families always come home, sweet home," followed by the NFL's tag "Football is Family."

The spot will make its broadcast debut on Saturday on ESPN during the Rams-Cowboys broadcast.

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Credits

Date
Aug 12, 2016
Agency:
Grey New York
Chief Creative Officer:
Andreas Dahlqvist
Client:
NFL
Executive Creative Director:
Leo Savage
Executive Creative Director:
Jeff Stamp
Group Creative Director:
Joe Mongognia
Creative Director:
Evan Benedetto
Copywriter:
Evan Benedetto
Designer:
Robert Jencks
Art Director:
Robert Jencks
Project Director:
Hank Romero
Senior Vice President, Account Director:
Alan Perlman
Senior Account Executive:
Lucy Hallowell
Production Company:
NFL Films
Supervising Producer:
Rob Gehring
Director:
Rob Gehring
Director:
Steve Trout
Director:
Bob Angelo
Director:
Shannon Furman
Director:
Samantha Kordelski
Line Producer:
Elizabeth Leafey Reeve
Production Coordinator:
Jeff Stupak
Assistant Camera:
Christopher Bell
Assistant Camera:
Andre Labous
Assistant Camera:
Dave Sharples
Assistant Camera:
Kevin Simkins
Assistant Camera:
DJ McConduit
Assistant Camera:
Al Francesco
Assistant Camera:
Donald Marx
Assistant Camera:
Dave Malek
Assistant Camera:
Gareth Paul Cox
Assistant Camera:
Brent Buntyn
Assistant Camera:
Dave Schwandner
Production Executive:
Townhouse
Executive Producer:
Alison Horn
Vice President, Producer:
Bruce McDonald
Producer Assistant:
Alex Litke
Music Producer:
Zachary Pollakoff
Editorial:
Final Cut
Editor:
J.D. Smyth
Editor:
Spencer Campbell

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