NFL Teams Become One in the League's Olympics Ad

Organization Unites Under a Single Banner for the Games

By Ann-Christine Diaz. Published on Aug 05, 2016

Editor's Pick

Olympics advertising has brought communities together in some inventive ways. For example, Samsung found a way to unite, but maintain the identities of individual nations with its global spot bringing together the world's anthems. Now, the NFL has brought its 32 teams together as a single "Team USA" in a new film, cutdowns of which will run during NBC's Olympics coverage beginning tomorrow.

Created out of Grey N.Y. and produced by NFL Films, the spot captures the various teams' groundskeepers prepping their turf for the coming season, stenciling in the endzones. But when the cameras pan out, we don't see the expected team logos but the single line "Team USA." The action is set to an original cover of "The Star-Spangled Banner" by St. Vincent. Endline reads, "This summer, we are all one team," followed by the NFL tagline "Football is Family."

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Aug 05, 2016
Grey New York
Chief Creative Officer:
Andreas Dahlqvist
Executive Creative Director:
Leo Savage
Executive Creative Director:
Jeff Stamp
Group Creative Director:
Joe Mongognia
Creative Director/ Copywriter:
Evan Benedetto
Creative Director, Art Director:
Mike Cicale
Senior Vice President, Account Director:
Alan Perlman
Senior Account Executive:
Lucy Hallowell
Production Company:
NFL Films
Rob Gehring
Bob Angelo
Shannon Furman
Brian Rosenfeld
Samantha Kordelski
Line Producer:
Liz Leafey
Production Coordinator:
Jeff Stupak
Assistant Camera:
Andre Labous
Assistant Camera:
Kevin Simkins
Assistant Camera:
Dave Sharples
Assistant Camera:
Steve Skinner
Executive Production:
Executive Producer:
Alison Horn
Vice President, Producer:
Bruce McDonald
Producer Assistant:
Alex Litke
Music Producer:
Zach Pollakoff
Final Cut
Music Artist:
St. Vincent
Star-Spangled Banner
Ashley Kreamer
Chris Rizzo
Assistant Editor:
Sophie Solomon O'Connell
Executive Producer:
Sarah Roebuck
Head of Production:
Jen Sienkwicz
Lena Lobel
Post Production Company:
Significant Others
Visual Effects Creative Director:
Dirk Greene
Visual Effects Artist:
Betty Cameron
Graphic Effects Artist:
Phillip Brooks
Sound Mixer:
Terressa Tate
Sound Assistant:
Chas Langston
Visual Effects Producer:
Alek Rost
Assistant Visual Effects Producer:
Kyra Hendricks

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