Creativity

Eli Manning and Odell Beckham Jr. Do 'Dirty Dancing' in the NFL's Super Bowl Ad

Giants Teammates Have Nothing Better to Do During the Super Bowl

By Ann-Christine Diaz. Published on Feb 04, 2018

Editor's Pick

Last year, He-Man and Skeletor paid tribute to Patrick Swayze and Jennifer Grey's famous dance scene from "Dirty Dancing" in an ad for Moneysupermarket.com that went viral, but for the Super Bowl, Eli Manning and Odell Beckham Jr. offered their own rendition of the classic routine in an NFL spot created out of Grey New York that aired during third quarter of the game.

The ad is meant to highlight how other NFL players like the NY Giants keep themselves busy when they're not playing in the big game. It was the climax to a series of teasers building up to the moment throughout the game, including one in which Manning, unfortunately, loses a big bet.

Manning and Beckam's teammates including Brett Jones, John Greco and Chad Wheeler join them on the dance turf in a performance conceived by "Hamilton" choreogapher Stephanie Klemons. Aaron Stoller of Biscuit Filmworks directed.

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Credits

Date
Feb 04, 2018
Agency:
Grey New York
Client:
NFL
Director:
Aaron Stoller
Worldwide Chief Creative Officer:
John Patroulis
Deputy Chief Creative Officer:
Jeff Stamp
Group Creative Director:
Joe Mongognia
Creative Director:
Mike Cicale
Creative Director:
Cam Miller
Project Director:
Hank Romero
Executive Vice President/Global Account Director:
Brian Weston
Senior Vice President/Account Director:
Courtney Berry
Senior Account Executive:
Lucy Hallowell
Assistant Account Executive:
Natalie Costa
Production Company:
Biscuit Filmworks
Director:
Aaron Stoller
Partner:
Shawn Lacy
Managing Director:
Shawn Lacy
Executive Producer:
Holly Vega
Producer:
Kim Bradshaw
Head of Production:
Mercedes Allen-Sarria
Head of Production:
Rachel Glaub
Director, Photography:
Jody Lee Lipes
Production Designer:
Thomas Ambrose
Choreographer:
Stephanie Klemons
Editorial:
Arcade Edit
Editor:
Geoff Hounsell
Assistant Editor:
Micah Chase
Senior Post Producer:
Gavin Carroll
Partner/Executive Producer:
Sila Soyer
Color:
Tom Poole
Color:
Company 3
Mix:
Glen Landrum
Mix:
Sound Lounge
Online:
ARCADE
Online Artist:
Tristian Wake
Online Assistant:
Mark Popham

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