Ni Putes Ni Soumises: Rape Red

Bruises as art.

Published on Nov 14, 2012

Editor's Pick

French advocacy organization, Ni Putes Ni Soumises (Neither Whores Nor Submissives) launched this harrowing print campaign via BETC Paris, in conjuction with the International Day for the Elimination of Violence Against Women, which falls on Nov. 25. Instead of focusing on pictures of women bruised and battered, the ads focus on the bruises themselves, giving them an arty treatment and positioning them with captions that read as if they are museum explainers. In fact, they're actually the reason for bruises -- rape, alcohol, or in the case of "Grave Green," the result of the violence, which can be death. Via Creative Review.

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Nov 14, 2012
BETC Paris
Ni Putes Ni Soumises
Creative Director:
Stephane Xiberras
Creative Director:
Manoelle Van der Vaeren
Art Director:
Francis De Ligt
David Soussan
Eric Traore

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