Nice Ride Minnesota: Frozen Bikes

The thaw is coming...

Published on Mar 27, 2012

Editor's Pick

To herald the coming of spring, bike share scheme Nice Ride Minnesota and agency Persuasion Arts & Sciences placed bikes in blocks of ice in high traffic areas of Minneapolis. The warmer it gets, the more the ice melts and pedestrians are reminded that bike riding weather is approaching.

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Mar 27, 2012
Persuasion Arts and Sciences Minneapolis
Nice Ride Minnesota
Creative Director:
Dion Hughes
Creative Director:
Mark Johnson
Mike Gibbs
Production Company:
Street Factory Media

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