Nike Basketball: The Black Mamba

Bryant gets a piece of the action

Published on Feb 22, 2011

Editor's Pick

Nike's Black Mamba film, starring Kobe Bryant, made its debut at the NBA All Star Weekend. The almost six-minute film, directed by action director Robert Rodriguez and with cameos from Bruce Willis, Danny Trejo and Kanye West, highlights the new Nike Zoom Kobe VI.

For the past month, teasers, trailers, digital, outdoor, and print drove consumers in the U.S. and China to RSVP for the official "premiere" and simulcast of the film online at 1am PST on Saturday, February 19. Fans can now also view the film on Nike Basketball's Facebook page, and Nike as well as YouTube. The film is also being showcased in several LA cinemas, including Mann's Chinese Theatre where Bryant was honored on the Hollywood Walk of Fame over the weekend.

In the film, the 'action movie' itself is woven into a script meeting between Rodriguez and Bryant – with plenty of Hollywood in-jokes surrounding which stars they can afford, and what kind of explosions are available to them.

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Feb 22, 2011
Wieden & Kennedy Portland
Nike Basketball
Creative Director:
Alberto Ponte
Creative Director:
Ryan O'Rourke
Sheena Brady
Brandon Pierce
Art Director:
Mike Warzin
Erin Goodsell
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Executive Agency Producer:
Ben Grylewicz
Production Company:
Radical Media
Robert Rodriguez
Executive Producer:
Frank Scherma
Executive Producer:
Donna Portaro
Line Producer:
Mala Vasan
Director, Photography:
Mauro Fiore
Editorial Company:
Rock Paper Scissors
Angus Wall
Assistant Editor:
Anton Capaldo-Smith
Post Producer:
Esther Gonzalez
Post Executive Producer:
Carol Lynn Weaver
Visual Effects Company:
Visual Effects Supervisor:
Rodney Brune
Flame Artist:
Pierre Blain
Flame Artist:
Mathieu Dupuis
Flame Artist:
Nadine Homier
Visual Effects Producer:
Daniel Leduc
Kurt Volk
Finishing Company:
Finishing Company:
The Mill
Flame Artist:
Paul Yacono
Flame Artist:
Gareth Parr
Flame Artist:
Phil Crowe
Visual Effects Producer:
Hameed Shaukat
Visual Effects Producer:
Jamie McBriety
Visual Effects Producer:
Enca Kaul
Robert Rodriguez
Sound Designer:
Robert Rodriguez
Robert Rodriguez
Mix Company:
Troublemaker Studios
Bradford Engleking
Robert Rodriguez

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