Nike Silences Kevin Durant's Critics in Ad Celebrating Golden State Warriors' NBA Finals Win

Spot Aired in Break After Last Night's Final Buzzer

By Alexandra Jardine. Published on Jun 13, 2017

Editor's Pick

Nike was quick to celebrate Kevin Durant's triumph last night as the Golden State Warriors beat the Cleveland Cavaliers in the NBA Finals.

The brand aired a spot right after the final buzzer that takes aim at the player's critics and some of the accusations he's faced over the last few years. The ad shows a massive circle of different commentators repeating harsh words about Durant from throughout his career-- from he's "weak," he's "soft," he can't play defence to the barrage of insults he faced when he signed with the Warriors ("traitor," "gravy train" etc.).

However, the cacophony of criticism all comes to a halt with Durant's team winning, as the critics are all forced into silence, and the ad ends with the words: "Debate this."

The spot was created by W&K Portland and directed by Tim Godsall at Anonymous Content.

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Jun 13, 2017
Wieden & Kennedy Portland
Creative Director:
Alberto Ponte
Creative Director:
Ryan O'Rourke
Interactive Director:
Dan Viens
Josh Bogdan
Art Director:
Pedro Izique
Integrated Production Director:
Matt Hunnicutt
Senior Integrated Producer:
Jake Grand
Production Assistant:
Candice Harbour
Account Team:
Shinya Kamata
Account Team:
Simone Jackson
Account Team:
Erik Wade
Account Team:
Chris Willingham
Media Team:
John Furnari
Media Team:
Emily Graham
Media Team:
Anthony Holton
Media Team:
Danny Sheniak
Reid Schilperoort
Nathan Goldberg
Andy Lindblade
Business Affairs Manager:
Dusty Slowik
Tim O'Brien
Deb Lee
Creative Management:
Emily Norman
Production Company:
Anonymous Content
Tim Godsall
Executive Producer:
Eric Stern
Line Producer:
Brady Van Hull
Director, Photography:
Darko Surak
Editorial Company:
Geoff Hounsell
Assistant Editor:
Laura Sanford
Post Producer:
Alexa Atkin
Managing Partner:
Damian Stevens
Executive Producer:
Crissy DeSimone
Visual Effects, Design and Color:
The Mill
Executive Producer:
Anastasia Von Rahl
Production Coordinator:
Alana Giordano
Lead Artist:
John Shirley
Flame Artist:
Phil Millberger
Executive Producer of Color:
Thatcher Peterson
Adam Scott
Color Producer:
Diane Valera
Alana Giordano
Music and Sound Design:
Barking Owl
Sound Designer:
Morgan Johnson
Music Sweetening:
Houston Fry
Ashley Benton
Creative Director/Partner:
Kelly Bavett
Mix Company:
Lime Studios
Zac Fisher
Executive Producer:
Susie Boyajan

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