Nike: Find Your Greatness

Just because it's not the London Olympics, doesn't mean it's not great.

Published on Jul 25, 2012

Editor's Pick

We wouldn't generally compare bookmaker Paddy Power and sports giant Nike's creative prowess, but in this case, it's inevitable. Both marketers have launched ambush marketing campaigns for the London Olympics, and use cities named London to do so. Paddy created OOH ads that touted the greatest sports event in London, France, and Nike, along with agency Wieden & Kennedy, has released a new campaign, "Find Your Greatness," that focuses on the various non-Olympics type of athletic greatness that takes place in the Londons around the world.

Londoners of South Africa, Jamaica, Nigeria and other countries are showcased in one 1:00 spot, as well as a series of sport-specific shorter films, to demonstrate that even if you play far away from the dazzle of the Olympics, your greatness isn't any less important. You can check out the longer film, and the films for "Weightlifting" and "Diving" here, and head over to YouTube for the whole series. Of course, there is no mention of the Olympics, since Nike isn't an official sponsor.

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Jul 25, 2012
Wieden & Kennedy Portland
Global Creative Director:
Ryan O'Rourke
Global Creative Director:
Alberto Ponte
Interactive Creative Director:
Dan Hon
Brock Kirby
Senior Art Director:
Sezay Altinok
Art Director:
Sara Phillips
Agency Senior Producer:
Erika Madison
Co-Senior Agency Producer:
Jennifer Dennis
Executive Creative Director/Production:
Mark Fitzloff
Executive Creative Director/Production:
Susan Hoffman
Agency Head of Production:
Ben Grylewicz
Production Company:
Park Pictures
Lance Acord
Seb Edwards
Executive Producer:
Mary Ann Marino
Director, Photography:
Lance Acord
Director, Photography:
Mattias Montero
Line Producer:
David Mitchell
Line Producer:
Michaela Johnson
Production Supervisor:
Jason Groves
Production Supervisor:
Lucy Glyn
Editorial Company:
Spot Welders
Robert Duffy
Patrick Murphree
Post Producer:
Patrick McElroy
Post Producer:
Carolina Wallace
Post Executive Producer:
David Glean
Assistant Editor:
Patrick Murphree
Visual Effects Company:
Visual Effects Executive Producer:
Jennifer Sofio Hall
Visual Effects Producer:
Scott Boyajan
2D Visual Effects Artist:
Paul Yacono
2D Visual Effects Artist:
Cameron Coombs
2D Visual Effects Artist:
Andy Rafael Barrios
Great Jones
Nicholas Wright
Music Producer:
Sara Matarazzo
Music Producer:
Search Party Music
Sound Designer:
Brian Emrich
Mix Company:
Lime Studios
Sam Casas
Loren Silber
Dave Wagg
Executive Producer:
Jessica Locke

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