Nike Still Dares to Be Brazilian In The Face of Defeat

New Ad Focuses on Olympic Hopefuls Rather Than Soccer Team

Published on Jul 14, 2014

Editor's Pick

Sometimes, sport isn't just about the victory -- it's about getting up and carrying on after defeat. That's the message of this new film from Nike Brazil, released in the face of Brazil's ignominious defeat in the 2014 World Cup. While pre-tournament ads in the brand's Dare to Be Brazilian campaign focused on the soccer team, here they're mainly absent, and instead the we see some other stars of Brazilian sport (including Leandrinho and Anderson Varejao, players from the national basketball team; Yane Marques, bronze medalist in the modern pentathlon at the London Olympics; and Maria Clara and Carol Salgado, beach volleyball stars). The suggestion seems clear --- Brazil will now focus on its Olympics in 2016 -- and the final message is one of hope: "Tomorrow Starts Now." The film, by Wieden + Kennedy Sao Paulo, will be online around the world, but on TV only in Brazil.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Jul 14, 2014
Wieden & Kennedy - Sao Paulo
Executive Creative Director/Production:
Icario Dora
Executive Creative Director/Production:
Guillermo Vega
Creative Director:
Blake Kidder
Creative Director:
Patrick Almaguer
Kako Mendez
Luiz Filpin
Art Director:
Mihail Aleksandrov
Art Director:
Eddy Guimaraes
Agency Producer:
Gabriel Dagostini
Production Company:
PBA Cinema/Produtora Associados
Nico Perez Veiga
Director, Photography:
Carlos Ritter
Mayra Gama
Fernanda Gomes
Alejo Moijman
Audio Facility:
Post Production Coordinator:
Diulle Fonseca
Audio Production:
Dudu Aram
Post House:

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.