Nike Celebrates a Quadruple Amputee Mountaineer in Latest 'Unlimited' Spot

Kyle Maynard Climbed Mount Kilimanjaro Without Prosthetics

By Alexandra Jardine. Published on Aug 19, 2016

Editor's Pick

Nike is doing a great job of finding the most incredible athlete stories to feature in its "Unlimited" campaign. After the transgender duathlete and the 86-year-old "Iron Nun" comes Kyle Maynard, a quadruple amputee who has climbed Mount Kilimanjaro without prosthetics.

As with the nun spot, an incredulous narrator lends a light-hearted tone -- "Dude, that's not funny. You're on top of a mountain" -- although viewers will still marvel at what Maynard, a 30-year-old author and motivational speaker, is able to achieve. Once again, Wieden & Kennedy Portland is responsible.

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Aug 19, 2016
Wieden & Kennedy Portland
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