Creativity

Surfer Lisa Andersen scales a giant wave in No7 spot about defying age

Daniel Kleinman directs Boots-owned brand's latest unusual take on beauty

By Alexandra Jardine. Published on Apr 10, 2018

Editor's Pick

No7, the Boots/Walgreens-owned cosmetics brand, has made an impact recently with its unusual portrayals of beauty (including a spot featuring a female fencer whose face you never see and another depicting a stuntwoman crashing through a window.)

Its latest ad, directed by Daniel Kleinman for Mother London, continues with a similar perspective to promote its "age-defying" serums. It features 49-year-old surfer Lisa Andersen, a four-time world champion, and some impressive VFX (via MPC) as she scales a huge wave that appears to be frozen or solidified. The wave then comes alive as Andersen surfs it out, informing us: "I face many challenges every day...age is not one of them."

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Credits

Date
Apr 10, 2018
Agency:
Mother London
Client:
No7
Creative:
Mother
Director:
Daniel Kleinman
Production Company:
Rattling Stick
Producer:
Jonnie Frankel
Production Manager:
James Hatcher
Visual Effects:
MPC
3D Visual Effects Supervisor:
Anthony Bloor
2D Visual Effects Supervisor:
Kamen Markov
Visual Effects Producer:
Ryan Hancocks
Grade:
MPC
Colorist:
Jean-Clèment Soret
Edit House:
The Whitehouse
Editor:
John Smith
Sound House:
750MPH
Sound Engineer:
Sam Robson
Music:
A little while more 'Seil Lien'
Writer:
Marie Claire Lee

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