JWT Helps an Amputee Vet Swim Again With a 3D-Printed Prosthetic

Northwell Health Worked With Agency to Develop 'The Fin'

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New York hospital and healthcare network Northwell Health worked with JWT New York on a campaign that created the first fully functional swimming prosthetic for amputee veteran who longs to return to the pool to swim with his kids.

The agency helped develop the Fin, a custom-fitted 3D-printed prosthetic leg that permits an amputee to go straight from land into the water and back, for Dan Lasko, a 33-year-old Afghanistan war veteran. JWT also created a mini-documentary, seen here, which shows him entering the water for the first time with his children.

As Lasko explains in the film, directed by Tom Mishra, many amputees feel they can't go swimming because they can't use their regular prosthetic leg and have nothing to support them. JWT and Northwell Health's venture arm, Northwell Ventures, brought together a prosthetic design firm and a commercial-grade 3D-manufacturing company to tackle the problem and developed "The Fin." It's expected to become commercially available in about six months.

The campaign is aimed at showing both Northwell's dedication to innovation and its caring for people. Ben James, Executive Creative Director at JWT New York, explained in a statement: "Putting people at the heart of innovation gets you to look at healthcare and marketing differently. We want to identify innovative ideas and bring them to a marketable state for our clients."

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About

Credits
Date
Mar 28, 2017
Agency:
JWT New York
Chief Creative Officer:
Brent Choi
Client:
Northwell Health
Executive Creative Director:
Ben James
Creative Director:
Karl Ackerman
Creative Director:
Sean Ellman
Creative Director:
Itai Inselberg
Creative:
Bob Broadfoot
Creative:
Rob Colucci
Director of Digital:
Jennifer Usdan McBride
Director of Technology:
Kamran Aslam
Associate Director of Technology:
Juan Turcios
Digital Producer:
Angela O'Neill
Project Manager:
Christine Fiorentino
Production Company:
JWT New York
Director/Producer:
Tom Mishra
Underwater Cinematographer:
Ahad Mahmood
Editorial:
Yacht Club Films
Editor:
Henry Hayes
Editor:
Matt Morgan
Editor:
Zach Law
Music/Audio:
Duotone Audio Group
Audio Master:
Bongiovi DPS Technology
Color:
CO3
Media:
Metavision
Tags
Category

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