Creativity

Old Spice Is Casting for a Movie -- and Anyone Can Audition

P&G Brand Has Been Tweeting Casting Calls for 'Invisible World'

By Alexandra Jardine. Published on Aug 08, 2017

Editor's Pick

Fancy yourself as the next Isaiah Mustafa or Terry Crews? Perhaps you could be, because Old Spice is holding auditions, and not just for an ad -- for a movie.

The brand has been tweeting Casting Calls for "Old Spice: The Movie" and revealed that the title will be "Invisible World: an Invisible Spray production." While further details are not yet forthcoming about the storyline, it looks so far as though it involves characters including a halftime announcer, an over-enthusiastic space-sports fan, a news reporter, a pilot, a super-cool party DJ, a train conductor and a "squawking, flapping pterodactyl."

Those who want to audition are being asked to DM their reads of particular tweeted lines to the company, between now and Aug. 20, and W&K is behind the campaign. More information as soon as we hear it.

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About

Credits

Date
Aug 04, 2017
Agency:
Wieden & Kennedy Portland
Client:
Old Spice

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